Ideas
What we know, we share
Strategy · Aug 2026
The 10 decisions every company must make before investing in marketing
Budget is almost never the problem. Direction is.
Media · Aug 2026
More likes do not mean more sales
A post with 15,000 likes that did not move sales, and the one that did.
Media · Aug 2026
Social media metrics: what they mean and which ones really matter
Reach, impressions, engagement, CTR: what each one measures and which one moves the business.
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